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UIP Ceelin

'Helmet'

BACKGROUND: Vietnamese moms are always concerned about their child's health. Especially when their kids turn 3 years of age which signals the time of sending them to school. Kids are exposed to some sickness as they explore new discoveries outside their homes. 

Taking Ceelin everyday, mums are assured that their kids gets extra protection from causes of sickness making them ready to discover the world.

CONCEPT: Ceelin's iconic helmet has been effective in communicating about protection. We wanted to build up on this and make it more hardworking by tackling the different causes of sickness that kids face everyday.

CAMPAIGN COMPONENTS:

Television

Key Visual Concept

POSM

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