Crescent Mall


BACKGROUND: Halloween is one of the western celebration that the Vietnamese loves to enjoy, especially for children. Most of the Halloween events are using traditional icons such as Jack-o-lanterns, Vampires, Bats, Haunted Houses which gives no uniqueness to their event.

EXECUTION: We wanted Crescent Mall to standout among their competitors and deliver a different experience for children and mall-goers during Halloween. That is why we created new Halloween characters and activity that they can only experience at Crescent Mall .

© 2014 GLU Communications under Lapiz Group • 

• Mỹ An, Tân Phong, Quận 7, HCMC, Vietnam • Tel: +84 903 737 013