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Crescent Mall

Halloween

BACKGROUND: Halloween is one of the western celebration that the Vietnamese loves to enjoy, especially for children. Most of the Halloween events are using traditional icons such as Jack-o-lanterns, Vampires, Bats, Haunted Houses which gives no uniqueness to their event.

EXECUTION: We wanted Crescent Mall to standout among their competitors and deliver a different experience for children and mall-goers during Halloween. That is why we created new Halloween characters and activity that they can only experience at Crescent Mall .