BACKGROUND: Most of refreshing carbonated drinks are usually not good for the body. Unlike others in this category, C+ is healthy because it has vitamin C content that is equivalent to 7 limes.
CHALLENGE: How do we change the perception of our target audience and consider that carbonated drinks like C+ can be healthy.
SOLUTION: To communicate that C+ unlike other carbonated drinks is healthy for you. We created 7 lime characters that helps in your day to day activity. These characters represents the amount of Vitamin C that you can drink in every C+ bottle.