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Oishi C+

'Help'

BACKGROUND:  Most of refreshing carbonated drinks are usually not good for the body. Unlike others in this category, C+ is healthy because it has vitamin C content that is equivalent to 7 limes.

CHALLENGE: How do we change the perception of our target audience and consider that carbonated drinks like C+ can be healthy.

SOLUTION: To communicate that C+ unlike other carbonated drinks is healthy for you. We created 7 lime characters that helps in your day to day activity. These characters represents the amount of Vitamin C that you can drink in every C+ bottle.

CAMPAIGN COMPONENTS:

Television

Key Visual 

Outdoor

POSM