Oishi Snack Bi Do
BACKGROUND: Oishi Snack Bi Do is one of Oishi's top snacks. Grade school kids is the main consumer of this variant but as they grow old they also outgrow it.
Oishi believes these kids who are now teenagers can rekindle their moments with their favorite Snack Bi Do. They wanted to target their then loyal consumer and connect with them again.
INSIGHT: As much as teenager loves to socialize and meet new friends they also start to want to have their own time by themselves (Me-Time).
CONCEPT: "Me-time is never complete without Oishi Snack Bi Do"