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Oishi Snack Tom Cay

'Cavemen'

BACKGROUND:  In general savoury snacks is perceived as unhealthy. This is because most of them are fried.

The Vietnamese are health conscious people. They believe that fried food/snacks gives body inner heat that is one of the cause of sickness.

CONCEPT: 

 

"Oishi Snack Tom Cay is roasted not fried." 

We wanted our communication to be direct, simple and carries the Oishi brand DNA which is fun and carefree.

 

'Cavemen' is a perfect example of people who cooks their food by roasting. We thought that using this visual queue is spot on to communicate and symbolize our roasted snack message. 

CAMPAIGN COMPONENTS:

Television

Key Visual 

Outdoor

POSM

Digital Web App

OishiTomCayOutdoor