Oishi Snack Tom Cay
BACKGROUND: In general savoury snacks is perceived as unhealthy. This is because most of them are fried.
The Vietnamese are health conscious people. They believe that fried food/snacks gives body inner heat that is one of the cause of sickness.
"Oishi Snack Tom Cay is roasted not fried."
We wanted our communication to be direct, simple and carries the Oishi brand DNA which is fun and carefree.
'Cavemen' is a perfect example of people who cooks their food by roasting. We thought that using this visual queue is spot on to communicate and symbolize our roasted snack message.
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